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Why Is Thai Gold So Cheap? (Our Answer)

Why Is Thai Gold So Cheap?


When it comes to precious metals, gold is the one that people admire the most for its timeless beauty and status as a symbol of wealth.

Usually it’s also expensive, but there’s one exception: Thai gold.

Whether you’re a jewelry enthusiast or a precious metal investor, you may wonder: Is gold cheaper in Thailand? What are the unique factors that set it apart in the global market?

And that’s exactly what you’ll find out today.

We’ll cover the following:

  • Thailand’s gold reserves
  • Government policies and regulations
  • Labor costs
  • Cultural significance and demand
  • Lots more

Without further ado, let’s get started.

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Abundance of Local Gold Mines

The first factor that contributes to Thai gold’s affordability is that there are a lot of gold mines in Thailand.

its reserves are at 244.16 tonnes for the last couple of years.

In fact, according to recent statistics, Thailand ranks among the top 20 countries in terms of gold production, reflecting its significant role in the global gold market.

Such abundance in gold reserves makes the country a significant player in the precious metal industry.

It also resulted in a steady increase in gold supply and production over the years.

This abundance also creates a competitive environment between local miners, and therefore reduces the Thai gold prices compared to countries with fewer gold reserves.

Lower Labor Costs

You saw this one coming, didn’t you?

Without a doubt, the labor costs in Thailand drastically differ from those in Western countries.

This makes it cost-effective for businesses to produce gold or create jewelry.

So, this cost advantage is another key factor that directly impacts the final price of Thai gold, making it an appealing choice for both domestic and international buyers.

Now, at this point you may ask:

If it’s so cheap, is Thai gold good quality?


First, Thai gold is usually 23 karat meaning that it’s pure and highly valuable.

Second, there are a lot of highly skilled experts in what they do, and create beautiful jewelry pieces at a fraction of the cost.

Because of this combo of craftsmanship and lower labor expenses, Thai gold has an attractive price without compromising on quality or artistry.

Pretty amazing.

Government Policies and Regulations

You might not know this but Thailand’s government plays a crucial role here. 

Through various policies and regulations, it affects the the gold market and its affordability in a positive way. 

For example, their government has implemented regulations that require gold dealers to accurately disclose the purity of their products.

This transparency boosts confidence in the market because consumers know that they buy genuine gold at fair prices.

On top of that, Thailand has established a Gold Traders Association, which sets guidelines and standards for the industry.

It serves as a platform for collaboration, knowledge sharing, and maintaining ethical practices within the gold market.

In contrast, some countries may have more stringent regulations and higher taxes imposed, leading to elevated gold prices.

This being said…

Consumer protection and fair trade practices make Thai gold a more attractive option for both local and international buyers who want to invest in affordable yet high-quality gold coins, bullion, and jewelry.

Cultural Significance and Demand


From religious ceremonies to weddings, gold plays an integral role in Thai culture, where it’s associated with prosperity, status, and tradition.

Heck, think about the Grand Palace in Bangkok, where real gold decorates many buildings there, including the Temple of The Emerald Buddha.

Grand Palace of Thailand made of gold

Because the cultural significance and demand for this shiny metal in Thailand is high, it in turn influences the prices in a positive way and makes it more accessible to a wider range of consumers.

This sustained demand, coupled with the cultural importance, creates a unique market environment where affordable pricing is a key consideration for manufacturers and retailers.

Another interesting thing to note is that the average Thai household holds approximately 80% of their savings in gold.

This cultural preference further solidifies the metal’s position as a valuable asset and drives the continuous demand for affordable Thai gold.

Market Dynamics and Global Influences

While it’s not a heavy influence, gold prices are still subject to fluctuations due to supply and demand dynamics, economic conditions, and geopolitical factors.

If you look at major markets like the United States or Europe, you’ll see quite dramatic fluctuation in prices.

Whereas Thai gold offers a relatively stable and affordable option for both locals and international buyers.

Point is…

While the prices are influenced by the global trends, the unique combination of factors within Thailand’s gold industry maintains its affordability even during periods of volatility in the global market.

Now, how much is Thai gold worth?

This, of course, varies year to year. But it certainly costs less than if you were to buy in Canada, Europe, or the US.

The Benefits of Cheap Thai Gold

There are a lot of them for both locals and international consumers.

First things first, locally, it provides an opportunity for individuals to invest and own gold without breaking the bank.

The tourists and foreign investors have a chance to acquire exquisite gold coins, bullion, and jewelry at competitive prices, and bring home a piece of Thai craftsmanship and culture.

Speaking of tourists…

Thailand has long been a popular destination for jewelry shopping as well, with visitors seeking unique and affordable pieces of gold jewelry to commemorate their trip.

Another benefit is financial inclusivity.

Such accessibility and affordability allows more people to own this precious metal, which therefore leads to personal wealth accumulation and financial security.

Having it as a savings option aligns with the cultural and traditional values in Thailand.

All in all:

The combination of quality, affordability, and cultural significance makes Thai gold an irresistible choice for a lot of precious metal investors.

Investing in Thai Gold (And Selling It)


As you can see, the reason why Thai gold is so cheap is because of a number of factors like abundance of gold mines, lower labor costs, supportive government measures to protect the consumers, as well as cultural significance and demand.

The best part is that lower price does not mean worse quality.

In fact, it is often ‘just’ 96.5% pure.

One thing to keep in mind is that if you decide to sell Thai gold, it’ll likely be easier to do in Thailand than other countries because of its unusual weight and the difference in purity.

Now, we’d like to hear from you:

  • Is gold cheap in Thailand, in your opinion?
  • Do you planning to buy Thai gold online or visiting the country?

Share your thoughts, questions, or concerns in the comments below!

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