1. Who we are
Gold & Silver Central (“we”, “us”, or “our”) operates the website goldandsilvercentral.com. We are committed to maintaining the trust and confidence of all visitors. We do not sell, rent, or trade email lists with other companies for marketing purposes.
This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights regarding that information. By using our site, you agree to this policy.
2. Financial content & affiliate disclosure
This website contains links to third-party financial products and services. We may receive compensation if you click on these links or make a purchase. This does not influence our editorial content, but you should be aware of this relationship.
Nothing on this site constitutes personalised financial, investment, tax, or legal advice. Content is provided for informational purposes only. Always consult a qualified financial adviser before making investment decisions.
3. What data we collect
We may collect the following categories of personal data:
- Contact information (name, email address) when you submit a form or subscribe
- Usage data (IP address, browser type, pages visited, time on site, referral URL)
- Device information (device type, operating system)
- Advertising identifiers and behavioural data collected via cookies and pixels (see below)
- Comments or messages you submit voluntarily
4. Cookies & tracking technologies
We use cookies and similar tracking technologies on our website. These fall into the following categories:
- Strictly necessary cookies — required for the website to function. You cannot opt out of these.
- Analytics cookies — used to understand how visitors use our site (e.g. Google Analytics). These do not identify you personally.
- Advertising & targeting cookies — used to deliver relevant advertisements and measure their effectiveness. This includes the Meta (Facebook) Pixel, which tracks your actions on our site and may share data with Meta Platforms, Inc. to enable targeted advertising on Facebook and Instagram.
You can manage or withdraw your consent to non-essential cookies at any time through our cookie settings or your browser settings. Opting out of advertising cookies will not remove ads — they will simply be less relevant to you.
5. Meta Pixel & advertising
We use the Meta Pixel (provided by Meta Platforms, Inc.) on our website. The Meta Pixel is a piece of code that allows us to:
- Measure the effectiveness of our advertising by tracking actions visitors take on our site
- Build audiences for retargeting on Facebook and Instagram
- Improve and optimise our ad delivery
Through the Meta Pixel, Meta may collect your IP address, browser information, and behavioural data about your visit. This data is transferred to and processed by Meta in the United States. Meta’s use of this data is governed by its own Data Policy.
You can opt out of Meta’s use of your data for advertising purposes via Meta’s Ad Preferences or through the Digital Advertising Alliance opt-out. EU/EEA users can also use the Your Online Choices tool.
6. Google Analytics
We use Google Analytics to collect standard internet log information and details of visitor behaviour. This helps us understand site usage. Data is processed in a way that does not identify individuals. We do not allow Google to use this data for their own advertising purposes.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
7. How we use your data
We use the personal data we collect to:
- Operate and improve our website
- Respond to enquiries or comments you submit
- Deliver and measure advertising campaigns (including via Meta)
- Analyse site traffic and user behaviour
- Comply with legal obligations
We process your data on the following legal bases: your consent (for advertising cookies and marketing); our legitimate interests (for analytics and site security); and compliance with legal obligations where applicable.
8. Third-party data sharing
We may share your data with the following third parties for the purposes described in this policy:
- Meta Platforms, Inc. — advertising and audience targeting (Privacy Policy)
- Google LLC — analytics (Privacy Policy)
- Gravatar / Automattic — comment profile images (Privacy Policy)
- Spam detection services — automated checking of submitted comments
We do not sell your personal data to third parties. Any sharing is limited to what is necessary to provide our services or comply with legal requirements.
9. Do Not Sell / opt-out rights (US residents)
If you are a California resident or resident of another US state with applicable privacy laws, you have the right to opt out of the “sale” or “sharing” of your personal data for cross-context behavioural advertising (including via the Meta Pixel). To exercise this right, email us at david@goldandsilvercentral.com or manage your cookie preferences via our cookie settings.
10. Data retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Analytics data is retained for [INSERT PERIOD, e.g. 26 months]. Comment data is retained until you request its removal.
11. Comments
When you submit a comment, we store the name, email, and website you provide to display your comment publicly. You may use an alias. An anonymised hash of your email may be sent to Gravatar (privacy policy) to retrieve a profile picture. Comments may be checked via automated spam detection.
12. Your rights
Depending on your location, you may have the right to access, correct, delete, or restrict processing of your personal data, and to withdraw consent at any time. To exercise any of these rights, email our data protection contact David at david@goldandsilvercentral.com. We will respond within 30 days.
13. Data security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.
14. Changes to this policy
We may update this Privacy Policy from time to time. The most current version will always be published on this page. Where changes are material, we will notify you by email or a prominent notice on our website. Continued use of our site after any change constitutes your acceptance of the updated policy.
15. Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact: david@goldandsilvercentral.com